Events & Exhibitions

BAE Systems exhibits at a number of high profile events across the world. These exhibitions enable us to engage with our stakeholders and provide an opportunity to showcase the huge range of our capabilities in a tangible and interactive way. While providing the customer with a portal into our company we must ensure every aspect of our stand presence reinforces our brand values of Trusted, Innovative and Bold. 

The audience at exhibitions is exposed to a multitude of messages and campaigns over a short period of time, in order to achieve clarity in our communications the execution needs to be direct, clear and concise. Most importantly the perception of our brand should be consistent across the physical structure of our stand and every communication within.

This section of the Brand Standards outlines how exhibitions should be approached and delivered. You will find guidance covering graphics, message hierarchy, colour, architecture, stand components, multimedia, hospitality and customer experience.  Remember that the outcome for BAE Systems should be increased understanding of what we offer, differentiation from rival defence companies and a unified brand presence.

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to your Brand Champion. Find their details on Managing our brand in the top navigation.