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Our Brand

Our brand is a valuable asset, which we must do everything in our power to protect. It influences customer choice and drives new and existing business relationships. It helps attract and retain the best talent and plays a vital part in setting the agenda with governments, the general public and pressure groups. Our brand is not just our name, our Logo or the way we market our products and services, it is so much more than that. Our brand is our reputation, it represents  who we are and what we stand for, our vision, mission and values, but also our principals, our ethics and our approach to business. To learn more about our brand please download the full Brand Standards available from this page.

The focus for BAE Systems is reflecting Total Performance against every aspect of the way we do business. Consistent application of our brand is an important way to reflect Total Performance throughout our organisation and when dealing with our external stakeholders. The company has a style, tone of voice and brand identity to support the development of our communications. These are the building blocks of our global brand. When you are creating communications or undertaking any activity use these to ensure you are building a strong consistent brand for BAE Systems.

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