Our Name
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Consistent use of our name is the most basic component of our identity, both written and spoken. Simple rules on our company name, and on the wider issue of capitalisation will ensure a consistent writing style for all our communications.
How to say our name?
BAE Systems, never BAE.
How to write our name?
BAE Systems in upper and lower case - If the heading is in upper and lower case
BAE Systems in upper case - If the heading is in upper case.
Do not split the name
When setting text, do not split BAE Systems or BAE SYSTEMS over two consecutive lines.
Abbreviation
BAE Systems must always be written in full, and never abbreviated. If an abbreviation is required for digital file names or code, use BAES where possible.
For more information
The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to your Brand Champion. Find their details on Managing our brand in the top navigation.
