Advertising

Advertising has a visibility and impact beyond much of the targeted print and digital communications produced by the company, reaching beyond our traditional audiences, and affecting perceptions in the media and in our communities.

Templates

InDesign templates are available in three standard sizes. Use these as a basis for your designs if the dimensions you require differ from those provided, ensuring you follow the guidance on layout, fonts, imagery, colours and logo placement. Download the zip file for either US or International formats from the right hand side of the page, along with the accompanying Brand Standards PDF, which contains information on advertising levels, creating a brief and common visual principles.

Tiered advertising

A tiered approach to all of our printed and digital advertising defines the level appropriate to your needs. Use the table on page 3 of the downloadable PDF to define the tier you require and the appropriate development and sign-off process.

Preferred suppliers

Preferred suppliers for advertising creative ensures a consistent approach to strategy, art direction, copy tonality, and with any related product advertising. It also means that the most appropriate Tagline is used and that there is quality control of artwork and final repro. Preferred suppliers for media placement ensures appropriate media placement to maximise targeting, cost-efficiency and corporate priority; and that a media clash diary is maintained so that different businesses are not advertising offline at the same time. If you are in any doubt, please refer to your Brand Champion for advice and details of preferred suppliers.

Examples of single ads or wider integrated campaigns can be found within the Our Brand in Action section of this website.

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to your Brand Champion. Find their details on Managing our brand in the top navigation.